Maison

YAYA

Phuket · Est. 2026

The architecture of modern silk

A Thai house of quiet luxury. Crafted in Phuket, dressed for the world.

Maison YAYA·Spring Collection 01·Phuket · Paris · Tokyo·Hand-cut in Thailand·L'Aurore·Est. 2026·

— Manifesto

"We design for the woman who speaks in whispers, whose presence is felt through the weight of silk and the silence of a perfect cut."

Collection 01 — L'Aurore

Pieces in repose

001 / 003

Nº 01

Sculpted Linen Blazer

Hand-cut linen · ivory

Nº 02

Dawn Silk Gown

Bias-cut silk · champagne

Nº 03

Camel Wrap Coat

Brushed wool · camel

Lookbook

L'Aurore — Editorial

↔ Drag to explore

Belted shirtdress in ivory, full-length look — Look 02

Sculpted cape draped over tailoring, editorial portrait — Look 03

Inside the YAYA atelier, hand-finishing in progress — Look 04

Cream silk caught in dawn light, L'Aurore mood — Look 05

The Campaign

Spring, in her own words

Maison YAYA campaign — 'For the woman who feels behind', cover

Maison YAYA campaign — 'Rest is not laziness', editorial portrait

Maison YAYA campaign — cream silk in morning light, lifestyle still

Maison YAYA campaign — sculpted tailoring, studio portrait

Maison YAYA campaign — soft daylight composition, lifestyle frame

Maison YAYA campaign — ivory palette, editorial close-up

Maison YAYA campaign — champagne-toned portrait, Spring edition

↔ Drag to explore

— The House

From Phuket to the world

Rooted in the disciplined elegance of Thai craftsmanship, Yaya translates a decade of service in the world's finest hotels into garments designed for women who lead with grace. Each piece is a conversation between heritage and the now.

Read the manifesto

— Yaya, Founder & Creative Director

— The Press

"A new grammar of Thai luxury."

— VOGUE Thailand

"Quiet, exacting, and unmistakably hers."

— Harper's Bazaar

"The most-watched debut from Southeast Asia this season."

— L'Officiel Paris

"Hospitality as a design discipline."

— Tatler Asia

"Yaya redefines elegance for the modern woman."

— ELLE